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About Us

Jamara Fry resides in Woodland Hills, California with her daughter Ofelia, husband Sam and a house FULL of furry four legged friends!  Prior to founding Pumpkinheads  in September 2005, Jamara worked as a Sr. Business Consultant for Deloitte Consulting in Los Angeles . While working as a consultant she began volunteering in local schools through Junior Achievement educating children on the importance of community, education and the economy. It was the first day of the JA program that changed her life forever. She worked with children that were in desperate need of books, clothing and food. The shocking poverty level of these Angeleno children inspired her to commit to developing a plan to help.

In the spring of 2005 Jamara created a business plan to launch Pumpkinheads and make a real change by creating a continuous revenue stream for local children's charities.  The high end boutique, located in the luxurious Brentwood neighborhood (with neighbors such as Tavern, SugarFish and SoulCycle) of Los Angeles, California, opened September 1, 2005 and offers the finest in children’s clothing, accessories and gifts. Pumpkinheads became a celebrity favorite appearing weekly in magazines featuring various celebrity shoppers picking up their favorite brands like Molo, Scotch & Soda, Lili Gaufrette, Paul Smith Jr. and More.  Pumpkinheads is also frequently featured on Real Housewives of Beverly Hills and many other television and film productions. The boutique boasts the most sought after collection of fine children’s clothing from Europe and the USA.


Jamara is devoted to the idea of making a real and measurable difference in the lives of children in their community. As of September 2016, Pumpkinheads fund raising efforts have generated more than $400,000 through their charitable endeavors including Operation School Bell, The March of Dimes, ArtShare LA, Good Beginnings (Cedars Sinai NICU), The Help Group, Baby2Baby, Children’s Action Network and No Limits and their newest charity partner Present Now. It is her hope that Pumpkinheads will inspire many and help many more in the process. 

After 15 amazing years we are closing our doors in Brentwood! Thank you for the amazing community support and all it has meant to us and our charity partners like No Limits, Baby2Baby, Present Now, The Help Group, and so many more! It has been an absolute privilege and pleasure to see all of you every day and watch your babies grow! 

We ask one favor as we move on to a new chapter, that you please continue to support our local charity partners. Now more than EVER they need your support. Every little bit counts and together even the smallest donations mean these charities can continue to teach deaf children to be fully oral (No Limits), brighten the lives of women and children in domestic violence centers (Present Now), give children with autism the tools they need for success (The Help Group), and redistribute gently used items for babies and children where they are needed most (Baby2Baby). 

We wish you all health and happiness and while we all await a return to a more social existence. We will continue to ship online purchases daily!

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